There are some relics hanging on to bygone times, straining against the tide of social media. Resistance is futile. Resistance is at your peril. (I realise I am likely preaching to the converted as you are reading my blog or LinkedIn post).
That aside, I’ll continue. Take for example this story on LinkedIn. The author writes of the Cult of Influence and Gamification Nation; the former being something familiar to all in business who seek to draw in influencers and utilise them. Previously this was a “stick out your licked forefinger and see which way the wind blows” to understand who are the real influencers in an organisation. Imagine this. You can now quantify it through social media. Not saying that the previous way didn’t work, but this has the feel of a safer bet.
